In collaboration with New Wave Studios, a subsidiary of multifaceted culture magazine New Wave, Take More Photos was briefed on creating innovative and aesthetically pleasing tour promo content that creates a buzz across social media around, afro-pop sensation Rema’s upcoming tour using bespoke creative concepts that speak to Rema’s audience.
In collaboration with New Wave Studios, a subsidiary of multifaceted culture magazine New Wave, Take More Photos was briefed on creating innovative and aesthetically pleasing tour promo content that creates a buzz across social media around, afro-pop sensation Rema’s upcoming tour using bespoke creative concepts that speak to Rema’s audience.
For this project, we wanted to create two innovative promo visuals that Rema would be able to use to help promote his tour. The idea was to create scenarios and content that everyday people would be able to connect with, using creative concepts that are relatable and scenarios viewers would be able to see themselves in. Promo Visual one aimed to put the viewer in the shoes of an individual who’s owed money and see’s the person who owes him around and is in pursuit of him to make sure he secures his ticket to the Rema show. Promo Visual two aimed to put the viewer in the room as a fly on the wall while a group of women are getting ready to go to a Rema show, and showcase the interactions they have. They don’t know what to wear or what colour to paint their nails so they ask the viewers opinion on it like they were in the room with them.
In collaboration with New Wave Studios, a subsidiary of multifaceted culture magazine New Wave, Take More Photos was briefed on creating innovative and aesthetically pleasing tour promo content that creates a buzz across social media around, afro-pop sensation Rema’s upcoming tour using bespoke creative concepts that speak to Rema’s audience.
For this project, we wanted to create two innovative promo visuals that Rema would be able to use to help promote his tour. The idea was to create scenarios and content that everyday people would be able to connect with, using creative concepts that are relatable and scenarios viewers would be able to see themselves in. Promo Visual one aimed to put the viewer in the shoes of an individual who’s owed money and see’s the person who owes him around and is in pursuit of him to make sure he secures his ticket to the Rema show. Promo Visual two aimed to put the viewer in the room as a fly on the wall while a group of women are getting ready to go to a Rema show, and showcase the interactions they have. They don’t know what to wear or what colour to paint their nails so they ask the viewers opinion on it like they were in the room with them.
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In collaboration with New Wave Studios, a subsidiary of multifaceted culture magazine New Wave, Take More Photos was briefed on creating innovative and aesthetically pleasing tour promo content that creates a buzz across social media around, afro-pop sensation Rema’s upcoming tour using bespoke creative concepts that speak to Rema’s audience.
In collaboration with New Wave Studios, a subsidiary of multifaceted culture magazine New Wave, Take More Photos was briefed on creating innovative and aesthetically pleasing tour promo content that creates a buzz across social media around, afro-pop sensation Rema’s upcoming tour using bespoke creative concepts that speak to Rema’s audience.
For this project, we wanted to create two innovative promo visuals that Rema would be able to use to help promote his tour. The idea was to create scenarios and content that everyday people would be able to connect with, using creative concepts that are relatable and scenarios viewers would be able to see themselves in. Promo Visual one aimed to put the viewer in the shoes of an individual who’s owed money and see’s the person who owes him around and is in pursuit of him to make sure he secures his ticket to the Rema show. Promo Visual two aimed to put the viewer in the room as a fly on the wall while a group of women are getting ready to go to a Rema show, and showcase the interactions they have. They don’t know what to wear or what colour to paint their nails so they ask the viewers opinion on it like they were in the room with them.
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For this project, we wanted to create two innovative promo visuals that Rema would be able to use to help promote his tour. The idea was to create scenarios and content that everyday people would be able to connect with, using creative concepts that are relatable and scenarios viewers would be able to see themselves in. Promo Visual one aimed to put the viewer in the shoes of an individual who’s owed money and see’s the person who owes him around and is in pursuit of him to make sure he secures his ticket to the Rema show. Promo Visual two aimed to put the viewer in the room as a fly on the wall while a group of women are getting ready to go to a Rema show, and showcase the interactions they have. They don’t know what to wear or what colour to paint their nails so they ask the viewers opinion on it like they were in the room with them.
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In collaboration with New Wave Studios, we enlisted Director and frequent Rema collaborator, Peter Famosa (Earthboi), and burgeoning Director, Nathan Burland to help bring the two creative concepts to life. The videos have over 2.5million views on Instagram, and more than 220,000 likes.
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