Adidas and The Midnight Club approached us to create a captivating campaign for the release of the Adidas ZX Boost 2k. They wanted to create a series of eye-catching motions and stills using a blue screen set to bend reality in the way the trainers bend your feet.
Adidas and The Midnight Club approached us to create a captivating campaign for the release of the Adidas ZX Boost 2k. They wanted to create a series of eye-catching motions and stills using a blue screen set to bend reality in the way the trainers bend your feet.
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The concept was to create an Oddly Satisfying reality using VFX work for the final stills. Our role was to shoot product and talent stills to be used on social media and in-store at the Adidas London flagship store. Our intention was to capture the talent's personality and uniqueness of the ZX Boost 2K.
Adidas and The Midnight Club approached us to create a captivating campaign for the release of the Adidas ZX Boost 2k. They wanted to create a series of eye-catching motions and stills using a blue screen set to bend reality in the way the trainers bend your feet.
The concept was to create an Oddly Satisfying reality using VFX work for the final stills. Our role was to shoot product and talent stills to be used on social media and in-store at the Adidas London flagship store. Our intention was to capture the talent's personality and uniqueness of the ZX Boost 2K.
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Adidas and The Midnight Club approached us to create a captivating campaign for the release of the Adidas ZX Boost 2k. They wanted to create a series of eye-catching motions and stills using a blue screen set to bend reality in the way the trainers bend your feet.
Adidas and The Midnight Club approached us to create a captivating campaign for the release of the Adidas ZX Boost 2k. They wanted to create a series of eye-catching motions and stills using a blue screen set to bend reality in the way the trainers bend your feet.
The concept was to create an Oddly Satisfying reality using VFX work for the final stills. Our role was to shoot product and talent stills to be used on social media and in-store at the Adidas London flagship store. Our intention was to capture the talent's personality and uniqueness of the ZX Boost 2K.
Hover to Play
Tap to Play
The concept was to create an Oddly Satisfying reality using VFX work for the final stills. Our role was to shoot product and talent stills to be used on social media and in-store at the Adidas London flagship store. Our intention was to capture the talent's personality and uniqueness of the ZX Boost 2K.
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The result was imaginative stills using VFX that were used across social media and posters for the Adidas London flagship store, capturing some of the UK’s trailblazing young talent: rapper Unknown T, professional boxer Anthony Yarde, DJ group No Signal, illustrator Cressida Djambov, and magician Billy Menezes. We were able to showcase their different personalities with the use of VFX, creating their own Oddly Satisfying reality.
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